Crazy as it may seem, 58 per cent of respondents to a study commissioned by RIM from Forrester reported that putting CRM apps onto mobile phones was a key part of their IT strategy for 2009. There appears to be an interesting mix of factors driving this motivation. Fear of losing a competitive edge is certainly one of them. However, I detect other influences. For example, built-in GPS is one of them. It's one thing providing a field engineer or salesperson with the name, address and number for the next assignment. Now, they can use the phone to get there, too.